OPTUM PREACH! but Do not Practice!

 Recently, I saw an ad by OPTUM in Fortune Magazine.
At first, I was surprised why a Healthcare company is advertising in  Fortune magazine.
Next, I was impressed by the implication of what they are preaching.Look at the image

below

This feeling was very Short lived I was brought back to Mother earth When  I Took a look at my inbox with the Bulging Bundle of paper with preauthorization requests, advise about the need to talk to Noncompliant patients (decided by pharmacies with their  Buggy software and stupid  Artificial intelligence programs) about the need for  Compliance.Homecare agencies with their almost Incomprehensible care plan.

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